These days, having a pretty web site isn't enough. Every market is flooded with buzzwords such as "search engine optimization", "cost-per-click advertising", "online payment processing". These terms, which 5 years ago were cryptic, are the centerpieces of many businesses today. Any company which doesn't utilize the 'Net for all it has to offer will be left behind. Period.

By not dealing with your online marketing correctly the first time, you risk losing valuable clients to your competition - even if you are better at what you do.